While live streaming is often seen as the best way to get your message out to your audience, it's still a new technology and can be tricky to use correctly. You need to think about how you want to present yourself, what you want your audience to know about you and your business, and how you can use that to grow your audience. This article will cover the good, the bad, and the ugly sides of live streaming so you don't make any big mistakes when you start.
The stream key is a special code used to identify the source of the streaming video to display the stream on the site. Sometimes, while preparing a live webcast of a web conference on Facebook live, you may get pop-up errors like "failed to connect" or "could not access the stream key." In this case, make sure you are using the latest version of your streaming software (such as OBS, Wirecast or XSplit) and your stream key is correct - check if you have copied the correct stream key from Facebook to your streaming software of choice. If it still doesn't work, reset the key and try again.
To get a smooth picture and sound, it is not necessary to buy expensive equipment. To avoid problems with the quality of the stream, it is better to use wired Internet. WIFI is unstable and requires constant software optimization. Check if you have connected the equipment correctly to determine if the problem is in the camera, microphone, software or lighting, if any.
Test everything as close to the real event as possible. While the stream may work well on OBS or vMix preview, test the embedded stream in an environment where your audience will be present, such as Onlineexpo. If you don't want the audience to witness your tests, make a copy of your event and test the built-in live stream there. There you can easily set everything up.
Sometimes a live stream cannot be embedded on Youtube due to streamer account restrictions. Before streaming, make sure you have enough subscribers to stream, as live streaming is not currently available for channels with less than 1000 subscribers. Another reason could be that you have reached your daily live limit. In this case, you must wait 24 hours to continue broadcasting.
Youtube and Facebook scan content for matches, including both audio and video. The content is also checked for compliance with the rules of the community of the site where it is posted. If violations of site rules or copyrights are found, you will be required to stop streaming foreign or prohibited content. Only if this requirement is met will you be allowed to continue broadcasting, otherwise your broadcasting will be terminated.
The audio leads or lags behind the video stream is another annoying problem that can spoil the participants' experience of a web conference. To avoid such situations, before the event, make sure that the sound and picture are in sync.
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