It all started with insects on the windscreen of a car in Norway. 1994. in 2002, Bjorn Nicolaisen introduced a miraculous microfiber cloth that could effectively clean very dirty glass with just water.

Soon after this introduction, the Norwegian company Eidsvoll Miljoprodukter launched sales of these great cloths, inviting everyone to 'clean without chemicals'. This was an innovative and modern cleaning method, which aimed to reduce the use of chemicals by cleaning with just a microfibre cloth and water. Many were attracted to this concept and the company grew rapidly. From the very beginning, it has created a positive change in the lives of consultants.